My PR Goals for 2017

Happy New Year! I can’t believe its 2017 already. It only feels like yesterday that is was my first day at Changeworks Communications. Over the past year I have learnt and developed my PR and marketing skills by, writing press releases, coming up with social media ideas, working at an exhibition with clients, working in graphic design and creating animated videos.

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How to Deal with Criticism in a Positive Way – My 3 Top Tips!

Not everyone likes to be criticised. At some point in your life you will receive comments you won’t like, perhaps in a professional setting or in your personal life. Sometimes it will be difficult to accept but you can use it as an opportunity to learn and grow.

Dealing with criticism in a positive way requires good self-esteem and assertiveness skills.

“The trouble with most of us is that we’d rather be ruined by praise than saved by
Norman Vincent Peale

The quote above is very helpful, as it critics-successreminds me that criticism is a positive not just a negative.

Know the difference between the two types of criticism – constructive and destructive:

Constructive – The course of offering valid and well-reasoned opinions about the work of others, usually involving positive and negative comments in a friendly way rather than an oppositional one.

Destructive – This is performed with the purpose to harm someone or destroy someone’s creation, reputation and self-esteem.

Once you’ve understood the difference, please read my 3 top tips below which will help you deal with criticism:

Accept that you can’t always be perfect – Everyone has their flaws, and if you don’t see any of yours then you’re probably not analysing yourself as closely as you should be. If you want to accept good feedback, don’t always think it is incorrect.

Let it inspire you – Take the antagonism and use it to make the situation more positive. Listen and interpret what you are being offered and ask yourself if it is something you can learn from. Make the changes that will improve your future.cac756d8b35c5dda1aa4fe3aee18b781

Appreciate the giver – Thank the person who has shared their thoughts whether you agree or disagree. Handling a tough decision positively and showing you can accept other opinions shows you are mature and professional.

As Winston Churchill once said: “Criticism may not be agreeable, but it is necessary. It fulfils the same function as pain in the human body. It calls attention to an unhealthy state of things.”


The Biggest Challenges in Your PR Career

Eight months down the line of my apprenticeship, and I have completed my Level 4 Diploma in PR set by the PRCA. I am well underway at
progressing in the industry, but there are going to be many challenges I still need to face in my PR career.

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Careers vs Jobs: Following your passion

You will often hear the words ‘career’ and ‘job’ used interchangeably, but they are two very different things. A job is something you will do to earn cash; it’s filling a work role within a business in exchange for money. A career, though, is a long-term pursuit of a lifelong ambition.

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What Zombie’s Have Taught Me About PR

If I had a pound for every time I watched ‘Shaun of the Dead’ I would certainly be a millionaire! I’ll always remember the famous film quotes – “You’ve got red on you” or “There’s a girl in the garden.” Great quotes come from fantastic scripts and in PR the most successful messages are carried by the most memorable words.

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