Creating content always relies on inspiration, whether you are a blogger, writer or entrepreneur. Sometimes the ideas flow but at other times sitting down to write isn’t easy. Sometimes it helps to read what others are saying online and in the newspaper and act on what they are writing – it isn’t copying – at other time times you have to look deep within.
Finding inspiration is all about finding the balance. For the past few months I have been writing to help other apprentices and PR professionals, where I have been comparing my blogs to the success of others. I often find myself thinking, “Why can’t I write like them?” or “What are they doing that makes them so successful?”
Then I realised, everyone is creative and motivated in their own way to write about what they love.
I have decided I am going to focus on my skills and write about what makes me happy in my career. I am going to focus on creating content that is inspiring and will help others to perform better. I am going to stop paying attention to the success of others and invest my energy into my own goals.
Blogging isn’t just about marketing yourself and your business. It is about paving a new path for your passions, interests and career. It is definitely an invigorating feeling. I now feel inspired to create blog posts because I know my readers are enjoying them, which then gives me that successful feeling.
In the light of this epiphany, I’ve decided to share some ways I have learnt to seek inspiration that can help your success:
You will eventually run out of your own ideas – Sit down and take a break before you take the time to read and scroll through content (online or in print). You then need time to brainstorm your own ideas. Go to a quiet place and create a list of 100 blog ideas and write about your dreams. When you allow the words to flow from your finger tips, you will make a new connection that will solve your content puzzle.
You will fall into the trap of comparison – The best example of this is when I look at Snapchat and I see people doing fun activities or touring around cities and I wonder why I can’t be as amazing as them. The reality is, no one is perfect behind the camera or a blog. Although they might be exceptional at creating an online brand, it is important not to compare yourself to their personal branding talents. Focus on the talents you can bring to the table.
You will want to give up on blogging and creating – There has been a few times where I have thought “Just give up!” as an apprentice it can become stressful, I start to think “Is this going to give me a future?” or “Do people really care about the work I produce?” What I have realised is that if you truly want to become inspired, you need to dive into passions that set your heart on fire. This will help you find new perspectives on your blog, creating, writing and career.
As we move forward with our goals, it is important to think about what truly sparks our inspiration. Sometimes, we need to stop thinking about what we want to achieve and just do it. When we focus more on our strengths and passions, we will be able to share new ideas with our communities.
Take a moment to stop searching and just allow your thoughts and dreams to blossom into life. Just remember everyone is different.