The purpose of creative thinking is a way of looking at problems or situations from a fresh perspective. Creative thinking can be stimulated both by an instructed process such as brainstorming and lateral thinking.
Happy New Year! I can’t believe its 2017 already. It only feels like yesterday that is was my first day at Changeworks Communications. Over the past year I have learnt and developed my PR and marketing skills by, writing press releases, coming up with social media ideas, working at an exhibition with clients, working in graphic design and creating animated videos.
Not everyone likes to be criticised. At some point in your life you will receive comments you won’t like, perhaps in a professional setting or in your personal life. Sometimes it will be difficult to accept but you can use it as an opportunity to learn and grow.
Dealing with criticism in a positive way requires good self-esteem and assertiveness skills.
“The trouble with most of us is that we’d rather be ruined by praise than saved by
criticism.” – Norman Vincent Peale
The quote above is very helpful, as it reminds me that criticism is a positive not just a negative.
Know the difference between the two types of criticism – constructive and destructive:
Constructive – The course of offering valid and well-reasoned opinions about the work of others, usually involving positive and negative comments in a friendly way rather than an oppositional one.
Destructive – This is performed with the purpose to harm someone or destroy someone’s creation, reputation and self-esteem.
Once you’ve understood the difference, please read my 3 top tips below which will help you deal with criticism:
Accept that you can’t always be perfect – Everyone has their flaws, and if you don’t see any of yours then you’re probably not analysing yourself as closely as you should be. If you want to accept good feedback, don’t always think it is incorrect.
Let it inspire you – Take the antagonism and use it to make the situation more positive. Listen and interpret what you are being offered and ask yourself if it is something you can learn from. Make the changes that will improve your future.
Appreciate the giver – Thank the person who has shared their thoughts whether you agree or disagree. Handling a tough decision positively and showing you can accept other opinions shows you are mature and professional.
As Winston Churchill once said: “Criticism may not be agreeable, but it is necessary. It fulfils the same function as pain in the human body. It calls attention to an unhealthy state of things.”
It has almost been a year since I started my apprenticeship at Changeworks Communications, so I think it is only right I share my thoughts that will help you get the most out of your new career journey. Continue reading “Make the Most of Your Apprenticeship”
Nearly every top celebrity employs PR tactics. This may not always help when their bad behaviour generates the wrong publicity, but may actually take advantage of public attention to further their careers.
Eight months down the line of my apprenticeship, and I have completed my Level 4 Diploma in PR set by the PRCA. I am well underway at
progressing in the industry, but there are going to be many challenges I still need to face in my PR career.
Blogging is an important tool in PR; it gives you an added benefit to become a better writer, share your thoughts and skills and form a portfolio. You can learn so much about yourself as a writer, an individual and in your professional career.
If I had a pound for every time I watched ‘Shaun of the Dead’ I would certainly be a millionaire! I’ll always remember the famous film quotes – “You’ve got red on you” or “There’s a girl in the garden.” Great quotes come from fantastic scripts and in PR the most successful messages are carried by the most memorable words.
I am now half way through my apprenticeship and I am delighted to announce that I have completed my coursework six months early!
When applying for a new job, do you ever take into consideration the size of the business? It’s always important to do your research when looking into a new career. Investigate the company you are applying for and the way they work. When I was applying for an apprenticeship I wanted to start off in a small organisation.